What is Identifyy?

IDENTIFYY ( is a social video/audio rights management service owned and operated by HAAWK, Inc.  We police, license, administer, monetize, and collect both advertising and subscription revenue generated by videos uploaded to YouTube, Facebook, Instagram (and more – coming soon).

How much does IDENTIFYY cost?

IDENTIFYY is free to join. You get 100% of the money from videos uploaded to your own, official YouTube channel. In addition, IDENTIFYY collects and pays you royalties generated by videos created and uploaded by third parties (i.e. other people) that incorporate or otherwise make use of your music.

IDENTIFYY retains a 30% administrative fee for earnings that accrue from videos created and/or uploaded by third parties (i.e. other people) that contain your music.

How do I get paid?

IDENTIFYY clients receive their royalties via PayPal.  Please be sure to input your PayPal email address in your account information section in order to be paid properly and on time.

When do I get paid?

IDENTIFYY will automatically deposit your royalties into your PayPal account on the last day of the month following the last day of calendar quarter that is subsequent to the calendar quarter in when your earnings accrued.  That’s a lot of fancy accounting speak, so here is a plain English summary of what this means:

● For earnings during the period January 1 to March 31, payment to you shall be made by July 31
● For earnings during the period April 1 to June 30, payment to you shall be made by October 31
● For earnings during the period July 1 to September 30, payment to you shall be made by January 31
● For earnings during the period October 1 to December 31, payment to you shall be made by April 30

What sort of content is eligible for uploading to IDENTIFYY / YouTube Content ID?

You must be the exclusive copyright holder (or exclusive administrator of YouTube monetization rights) to the music in the files that you upload to IDENTIFYY. Sound recordings submitted should be original, unique, and distinct, and must not contain any open or unlicensed samples, sound effects, sound bites, beats, royalty-free music, or the like.

The following examples are NOT ELIGIBLE for uploading to IDENTIFYY:

• Content licensed non-exclusively from a third party
• Content released under Creative Commons or similar free/open licenses
• Recordings that contain audio made available for free from Garage Band, Logic, Fruity Loops, Abelton, and other Digital Audio Workstations (DAWs).
• Public domain footage, recordings, and/or compositions
• Clips from other sources that might be considered as acceptable under fair use principles
• Video game footage (by anyone other than the game’s publisher)
• Karaoke recordings, re-masters, re-records, and sound-alike recordings
• Sound effects, sound beds, production loops, and production beats
• Speeches, audio podcasts, and other non-musical spoken word material

More information about ineligible content can be found here:

How long will it take before my music is live in the YouTube Content ID and FaceBook Rights Manager systems?

IDENTIFYY has a thorough review process for all sound recordings uploaded to our system to ensure that the files are eligible for monetization. This can process can take up to two (2) weeks.

What Information is on the downloadable royalty statements?

You are able to download royalty statements in the Reports section of your IDENTIFYY account. The statements include a detailed list of each and every social video detected by IDENTIFYY and containing your music.  They also contain a breakdown of earnings by asset (for both sound recordings and compositions).

I received a copyright notification on a video on my own YouTube Channel / Facebook page.  What should I do?

If you have received a email or other notice from YouTube or Facebook about a third party match / claim on a video that you uploaded to your own YouTube channel or Facebook page, this means that the YouTube Content ID system has located your own music in one of the videos on your own channel / page. You will notice that it says “HAAWK” or “HAAWK for a 3rd Party” - that’s IDENTIFYY (HAAWK, Inc. is the parent company of IDENTIFYY). These notices are sent to uploaders that have used a piece of your music in their video for the purpose of notifying them that IDENTIFYY is going to monetize their videos on your behalf. Unfortunately, both YouTube’s Content ID system and Facebook’s Rights Manager system are unable to tell the difference between your own videos and other people’s videos.  To stop receiving notices on videos uploaded to your own channel / page, please contact us via email at support[at]identifyy[dot]com (please include a link to your official YouTube channel and Facebook page in your email) to ask for your channel / page to be white listed from further matching.  Regarding past claims made on your YouTube channel for which you received notices, please click into the claim details and then please click “OK, Got it”.  Please DO NOT click “Dispute!”.

When you click “OK, Got it”, you’re letting IDENTIFYY collect revenue on your behalf. Every time this video generates ad revenue, we’ll collect your share and then pay it back to you. Just click the “OK, Got it” button.

Don’t forget to tell us the name of your YouTube channel and Facebook page. If you have your own YouTube channel, you have the option to tell us its name on your IDENTIFYY account information page. IDENTIFYY never takes a %-age of your earnings on your own videos using your own music on your own official YouTube channel or Facebook page, so we need to know your YouTube channel and/or Facebook page.

What's an ISRC code and do I need one?

The ISRC (International Standard Recording Code) is the international identification system used for sound recordings.  The Recording Industry Association of America (RIAA) created the ISRC system.  ISRCs are used in digital commerce / retail by streaming and download sites (e.g. Spotify, Apple Music, Google Play Music, Amazon Music, Deezer, TIDAL, etc.) as well as collecting societies like SoundExchange.

If you use a digital distribution service, your distributor has most likely already assigned an ISRC to each of the recordings that you submitted / distributed with them. You may be able to obtain your ISRC’s by logging into your distribution account and downloading your data, or by contacting your distribution account rep.

Including ISRC’s is not mandatory for using / uploading to IDENTIFYY, but it is highly encouraged, as it will make the accounting, reporting, and monetization process more complete and accurate.

If your music is already live in Apple Music / iTunes, Google Play Music, or Amazon Music, then including your ISRC’s in your IDENTIFFY submission may allow YouTube to place “Stream/buy this music on Apple Music / iTunes, Google Play Music and/or Amazon Music” links right below the YouTube videos that contain your music, but only if at the time of submission to IDENTIFYY, you provide the same ISRC’s to us that were used by your distributor when previously submitting your music to Apple Music / iTunes, Google Play or Amazon Music.

Why are certain videos that use my music not showing advertisements and/or not showing up in my earnings reports?

The data that appears in your reports comes directly to IDENTIFYY from YouTube and contains each and every YouTube video that earned $0.01 or more in any given reporting period.  For a comprehensive list of videos that IDENTIFYY has found which have earned $0.01 or more and that make use of your music, please refer to your royalty reports. If you have located a video on YouTube that you know is using your music, but you do not see any earnings for it or any advertisements running before, after, over, or alongside it, first please check that you are not using an ad blocker and are not subscribed to YouTube’s ad free subscription service (currently named “YouTube Premium”).  If you still don’t see any ads, then email a link to the video to support[at]identifyy[dot]com and list the title of the track or composition used in the video and we’ll investigate and resolve.